Date
Wednesday, 24 Aug 2016 6:30 PM
Reminder: You MUST register on Eventbrite to attend.
Content marketing is a method of creating and sharing relevant and compelling content that engages your existing audience and attracts a new one.
Join us as we discuss content marketing with an emphasis on engagement:
* reaching and attracting new audiences
* building stronger levels of brand engagement
* encouraging participation
* completing calls-to-action such as purchasing, joining, advocating and sharing
Discussion points:
– The essentials of content marketing
– Content marketing as an engagement tool
– Using content marketing to attract new audiences
– Writing effective calls-to-action
– Content marketing techniques for locating and involving brand advocates
– Ideas for engaging new and existing audiences in your brand and mission
SPEAKERS
Tina Johnson-Marcel, Director of Flagship Content, Capital One
AND
[Co-Presenters]
Kylie Johnson, Senior Manager Digital Marketing, Blackboard
Krisia Jones, Digital Marketing Associate, Blackboard
AGENDA
6:20 – Registration opens
6:30 – Drinks, Light Appetizers & Networking
7:00 – Introduction and overview of content marketing
7:15 – Presentation 1
7:45 – Presentation 2
8:15 – Q & A
8:30 – Networking
9:00 – Adjourn