events and resources for DC

Content Marketing: Tools for Engagement

Reminder: You MUST register on Eventbrite to attend.

Content marketing is a method of creating and sharing relevant and compelling content that engages your existing audience and attracts a new one.

Join us as we discuss content marketing with an emphasis on engagement:
* reaching and attracting new audiences
* building stronger levels of brand engagement
* encouraging participation
* completing calls-to-action such as purchasing, joining, advocating and sharing

Discussion points:

– The essentials of content marketing 
– Content marketing as an engagement tool
– Using content marketing to attract new audiences  
– Writing effective calls-to-action 
– Content marketing techniques for locating and involving brand advocates  
– Ideas for engaging new and existing audiences in your brand and mission

SPEAKERS

Tina Johnson-Marcel, Director of Flagship Content, Capital One

AND

[Co-Presenters]

Kylie Johnson, Senior Manager Digital Marketing, Blackboard

Krisia Jones, Digital Marketing Associate, Blackboard

AGENDA

6:20 – Registration opens
6:30 – Drinks, Light Appetizers & Networking
7:00 – Introduction and overview of content marketing
7:15 – Presentation 1
7:45 – Presentation 2
8:15 – Q & A
8:30 – Networking
9:00 – Adjourn