events and resources for DC

Findability & Searchability

Important: You MUST register on Eventbrite to attend.


Learn about making your website findable by search engines and how to help visitors locate content on your website.  

– Terminology and trends in search, tagging and other elements of search and findability  
– Important considerations in search engine optimization (SEO) 
– Basic information architecture and other elements of findability  
– New considerations in mobile and social  
– Trends in SEO and findability


6:30 – Networking, drinks & light appetizers
7:00 – Presentations
8:15 – Q & A
8:30 – More networking
9:00 – Adjourn


Adam Reimer, President, Adam Reimer Marketing

Adam is an award winning marketer known for his metric driven strategies.  Whether it’s ROI based SEO, driving memberships and awareness or top of funnel social and affiliate marketing, he’s the trusted strategic resource for companies and nonprofits of all sizes.  Find out more on his blog

Dave Watts, CTO, Figleaf Software

Dave is co-founder and Chief Technology Officer for Figleaf Software, where he drives the technology vision and enhances Fig Leaf’s competitive edge by developing the company’s best practices, covering server configuration, performance tuning, application development, and application deployment. Dave was the second person ever to be Certified by Google, Inc. as a Google Enterprise Professional Certified Trainer for the Google Search Appliance, Google Mini and Google Apps. When not developing or teaching for Fig Leaf Software, Dave enjoys playing with new gadgets and technologies.

Rebecca Viser, Senior Project Manager, The Brookings Institution

Rebecca manages all website development for, a 65,000-page deep site. She is currently leading the day-to-day redesign of the Brookings website, which will move Brookings from Sitecore to WordPress. Rebecca has previously worked a number of non-profits, including Georgetown University Press, GoodWeave, and Corporate Voices for Working Families, and served as an Americorps VISTA with DC Learns. She hopes to one day be able to explain what she does to her parents.

Our host – Canvas Co/Work

Many thanks to Canvas Co/Work for hosting us.

Our sponsor – Figleaf Software

Figleaf Software –

“We’ve Got You Covered” – Located in the heart of Washington, DC, we’re a Service Disabled Veteran-Owned Small Business. For over 20 years, we’ve helped a diverse range of clients with needs across the entire spectrum of web-related services, including design, marketing and content strategies, custom software development, product licensing and personalized training. Please visit or call <a>202-797-7711</a> to speak directly with a consultant today.