events and resources for DC

MavenMini: Content-Driven User Experiences

NOTE: You *must* register on Eventbrite to attend. 

Join the Web Content Mavens for a 5-hour mini-conference on developing & designing content that enhances user experiences. 

> Hear about content strategy and management from 6 speakers, all through the lens of the user’s experience. 

> Network and share ideas over snacks, dinner, drinks and dessert.


4:00 – Registration & Networking

Enjoy light munchies and drinks while you meet our speakers and attendees.

4:30 – SESSION 1: Content Organization

Speakers will discuss the content organization techniques such as audits, taxonomy, information architecture, navigation, etc and how those can impact user experience.

“Making A Future Proof Taxonomy”

Greg Kihlström
Founder & CEO

“Employing a Collaborative Model for Structured Content”

Dori Kelner
Slight of Hand Studios

5:30 – Networking Over a Light Dinner

Networking, drinks and a light dinner. 

6:00 – SESSION 2: Content Creation & Display

Topics such as responsive content, integrated content, content mapping, writing content, voice & style – and how these impact the users understanding of the content.

“Journey Mapping With Content: A Guide to Your Customer’s Galaxy”

Michaela Hackner
Senior Manager UX Content Strategy

(We have an additional speaker but are confirming information) 

7:00 – Networking Over Drinks 

Networking with drinks.

7:30 – SESSION 3: Planning, Tuning and User Testing

Topics around planning your content strategy, refining your process and testing with users.

“A Marathon of Sprints: How to Manage Content Like a Project Manager”

Lauren Maffeo
Content Editor
GetApp, Gartner Research Digital Markets

“Improve Your Content Through User Feedback”

Laura Ellena
User Experience Researcher
Ad Hoc LLC

8:30 – Networking Over Dessert

Dessert and wrap-up.

9:00 – Adjourn 


Flatiron School

Flatiron School

 has built the world’s most sophisticated platform for teaching and learning code – community and peer learning combined with modern software tools and 24/7 online instructional support. Beginners welcome.