events and resources for DC

Unlocking Better Decisions with Web Analytics

(You must register on Eventbrite to attend)

Analytics can help improve decisions through your website’s life-cycle.

You can use data to identify problems such as lagging website content and conversion funnel failures. And then validate assumptions using that data to make sure you are fixing the right problems in the right way.

Analytics can also help you engage with your users – discovering new user trends, understanding user journeys and testing user experience.

And it guides your search and marketing efforts – telling you about issues with conversions on sign-up pages, identifying successful campaigns and highlighting failing ones.

Join the Web Mavens as we discuss using website analytics to inform and enhance your decisions.

6:20 – Registration opens 
6:30 – Networking over beer, wine, soda & light appetizers 
7:00 – Presentations 
8:15  – Q & A 
8:30 – More networking